Predictably irrational : the hidden forces that shape our decisions, by Dan Ariely

Predictably irrational : the hidden forces that shape our decisions

The upside of irrationality : the unexpected benefits of defying logic at work and at home

both by Dan Ariely

Areily’s two books help peel the onion about how people make choices. Relying on creative experiments Ariely questions the assumptions about human nature that many politicians and economists take as gospel. He probes what really drives peoples choices, how simple things can influence complex decisions and how context and relationships matter. He explores the influence the almighty dollar has in the small and large decisions that shape our lives with amazing experiments that will make neo-cons and neo-liberals alike break into a sweat. -- Will